Teddy The Guardian

Commercial, 2015

The story of the teddy bear

Teddy The Guardian was on a mission to reinvent healthcare. The startup wanted to bring some warmth to a usually cold place - the doctor's office. Their smart teddy bear could perform multiple measurements
in a child friendly way.

We also knew a lot of people didn't know the story behind the teddy bear so we decided to tell it, from a century ago - up until present day. Kids are by nature unpredictable, so I had to use a lot of patience and feel the perfect moment for executing a shot. The end result was worth the wait.

🧸

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client TEDDY THE GUARDIAN production house RATIONAL INTERNATIONAL producer DOMAGOJ SEKELJA screenplay MARIO MLAKAR DOMAGOJ SEKELJA dop DRAGAN SISA production design JANA PIACUN EMA GEROVAC costumes DOMINIKA MANDIC props SILVIJA DOGAN production managers DAVID SLAJ MARINA MLAKAR GREGOR MIHALJEVIC music DAVOR VINCE mix TOMISLAV FRANJO SUSAK color DCE design IVORIN steadycam DAVOR BJELANOVIC sound VISELAV LABOS ANDREJ SMOLJAN driver MARKO SENIC